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B2B events have long been a cornerstone of B2B marketing strategies, consistently commanding 20–25% of B2B marketing program budgets for a reason:…
The Data Advantage: How In-Person Events Power Continuous Digital Engagement
In-person events are not without challenges. Budgets are tighter than ever and registration numbers are volatile. According to recent industry surveys, 58% of event planners report reduced budgets for in-person gatherings in 2024 compared…
How Event Data is the Next Big Thing in Intent-Driven Marketing
For years, CMOs and their teams have regarded digital behavior, such as content consumption and website visits, as proxies for interest. This intent data, deeply tied to modern go-to-market strategies…
Where Change Meets Opportunity: The 2025 Event Technology Landscape
The events industry is standing on a fault line. The…
In-Person Events Warrant More Budget Than Ever (Here’s How to Win It)
In today’s environment of go-to-market efficiency, budget holders don’t loosen…
How Innovation Drives the Future of Streampoint Event Management Tech
While some elements in the marketing technology stack have significantly…
An Event Planner’s Guide to Choosing the Best Lead Retrieval Tool
According to Forrester’s Q1 2024 State Of B2B Events Survey, 95% of respondents…
4 Strategies to Boost Member Engagement at Association Events
As an association event planner, you’re competing for attention from a busy audience. Your members have increasing daily demands, budget challenges, and overflowing inboxes. But the stakes are high —…
Event Planning on a Budget: 31 Creative Cost-Cutting Tips for Associations
Event planning in a time of elevated costs can feel like creating a three-star experience on a boxed wine budget – everyone wants a showstopper, but rising expenses across the…