Beyond Booths and Badges: What Exhibitors Really Need from Your Event (Part 1)
Exhibitors sign contracts, ship booths, and show up smiling, but behind the scenes, they’re asking: “Was this worth it?” Their…
Maximizing ABM Success Through Event Marketing
By now, it’s clear what an excellent account-based marketing (ABM) program looks like. It flows a bit like this: Piece…
Introducing Exhibitor Portal: Simplify Registration and Unlock New Revenue
In many cases, exhibitors and sponsors are key financial engines of events; they generate a…
Building and Managing a High-Performance, Revenue-Focused Event Team
The most successful event teams embrace agility, experimentation, and continuous learning to keep up with industry shifts. Building a revenue-driven event function requires more than flawless execution; it demands alignment with business goals, a data-driven mindset, and strategic collaboration with…
From Numbers to Narratives: Measuring Event Success Differently
Event measurement has long been tied to attendance numbers, registration…
Don’t Lose Attendees at the First Hurdle: 8 Registration Mistakes to Avoid
Registration is one of the first, and certainly one of…
From Pitch to Partnership: The Art of Courting Sponsors
Courtship is a timeless ritual—a delicate dance that’s as vital…
An Event Planner’s Guide to Choosing the Best Lead Retrieval Tool
According to Forrester’s Q1 2024 State Of B2B Events Survey,…
4 Strategies to Boost Member Engagement at Association Events
As an association event planner, you’re competing for attention from…
Event Planning on a Budget: 31 Creative Cost-Cutting Tips for Associations
Event planning in a time of elevated costs can feel…
Ebook – A First-Timer’s Guide to Attrition in Hotel Contracts
For event managers and group housing managers, understanding attrition in hotel contracts is essential to avoid unexpected financial penalties…
The Hidden Revenue in Room Blocks: A Guide to Effective Management and Strategic Monetization
At first glance, room block management may seem straightforward: send RFPs to hotels, secure a room block, agree on terms, and check it off your to-do list. But is it really that simple? The reality is far more complex. Managing…