(Part 4 of our Love Your Sponsor Series — Read Part 1; Part 2; Part 3) The booths are broken down. The lanyards are packed away. The venue is empty. But for your exhibitors, the work that determines ROI is…
(Part 3 of our Love Your Sponsor Series — Read Part 1; Part 2; Part 4) Even the best pre-event strategies can fall apart if the booth experience isn’t executed well. Staffing, lead capture, and account engagement aren’t things that…
The Pre-Event Window Is Where ROI Is Won (or Lost) (Part 2 of our Love Your Sponsor Series — Read Part 1; Part 3; Part 4) By the time an exhibitor walks onto your show floor, their fate is somewhat sealed. In Part…
(Part 1 of our Love Your Sponsor Series — Read Part 2; Part 3; Part 4) Exhibitors sign contracts, ship booths, and show up smiling, but behind the scenes, they’re asking: “Was this worth it?” Their expectations go far beyond foot traffic and…
By now, it’s clear what an excellent account-based marketing (ABM) program looks like. It flows a bit like this: Piece of cake right? Not quite. The process described above is disruptive. In fact, debates around sales and marketing alignment alone…
The most successful event teams embrace agility, experimentation, and continuous learning to keep up with industry shifts. Building a revenue-driven event function requires more than flawless execution; it demands alignment with business goals, a data-driven mindset, and strategic collaboration with…
Event measurement has long been tied to attendance numbers, registration conversions, and ROI calculations. While these metrics provide a useful baseline – and might just satisfy your budget holders for now – they fail to capture the full impact of…
If you’ve ever been tasked with writing a Request for Proposal (RFP) for an in-person event management solution, you know how challenging it can be. Crafting an RFP that attracts vendor responses that actually align with your event’s needs—requires precision,…
In today’s environment of go-to-market efficiency, budget holders don’t loosen the purse strings without confidence that a cost is an investment. But here’s the kicker: nothing delivers results like in-person events. While virtual and hybrid events held their own a…
For event managers and group housing managers, understanding attrition in hotel contracts is essential to avoid unexpected financial penalties and keep event planning on track. Attrition refers to the minimum number of rooms that need to be booked within a…