Exhibitors sign contracts, ship booths, and show up smiling, but behind the scenes, they’re asking: “Was this worth it?” Their expectations go far beyond foot traffic and logo placement. They’re looking for business outcomes: qualified conversations, accelerated deals, and indisputable…
By now, it’s clear what an excellent account-based marketing (ABM) program looks like. It flows a bit like this: Piece of cake right? Not quite. The process described above is disruptive. In fact, debates around sales and marketing alignment alone…
The most successful event teams embrace agility, experimentation, and continuous learning to keep up with industry shifts. Building a revenue-driven event function requires more than flawless execution; it demands alignment with business goals, a data-driven mindset, and strategic collaboration with…
Event measurement has long been tied to attendance numbers, registration conversions, and ROI calculations. While these metrics provide a useful baseline – and might just satisfy your budget holders for now – they fail to capture the full impact of…
If you’ve ever been tasked with writing a Request for Proposal (RFP) for an in-person event management solution, you know how challenging it can be. Crafting an RFP that attracts vendor responses that actually align with your event’s needs—requires precision,…
In today’s environment of go-to-market efficiency, budget holders don’t loosen the purse strings without confidence that a cost is an investment. But here’s the kicker: nothing delivers results like in-person events. While virtual and hybrid events held their own a…
For event managers and group housing managers, understanding attrition in hotel contracts is essential to avoid unexpected financial penalties and keep event planning on track. Attrition refers to the minimum number of rooms that need to be booked within a…
Streampoint Celebrates Recognition of Three Team Members Among “The 100 Most Influential Event Professionals for 2024” Eventex has officially unveiled The 100 Most Influential Event Professionals for 2024, and we are thrilled to announce that three distinguished leaders from Streampoint…