Beyond Booths and Badges: What Exhibitors Really Need from Your Event
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Beyond Booths and Badges: What Exhibitors Really Need from Your Event

(Part 1 of our Love Your Sponsor Series — Read Part 2; Part 3) Exhibitors sign contracts, ship booths, and show up smiling, but behind the scenes, they’re asking: “Was this worth it?”  Their expectations go far beyond foot traffic and logo placement….

Introducing Exhibitor Portal: Simplify Registration and Unlock New Revenue
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Introducing Exhibitor Portal: Simplify Registration and Unlock New Revenue

In many cases, exhibitors and sponsors are key financial engines of events; they generate a significant portion of the revenue that makes events possible. But with companies being increasingly careful about their budgets, providing a seamless, high-value exhibitor experience is…

Building and Managing a High-Performance, Revenue-Focused Event Team
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Building and Managing a High-Performance, Revenue-Focused Event Team

The most successful event teams embrace agility, experimentation, and continuous learning to keep up with industry shifts. Building a revenue-driven event function requires more than flawless execution; it demands alignment with business goals, a data-driven mindset, and strategic collaboration with…