By now, it’s clear what an excellent account-based marketing (ABM) program looks like. It flows a bit like this: Piece of cake right? Not quite. The process described above is disruptive. In fact, debates around sales and marketing alignment alone…
In many cases, exhibitors and sponsors are key financial engines of events; they generate a significant portion of the revenue that makes events possible. But with companies being increasingly careful about their budgets, providing a seamless, high-value exhibitor experience is…
The most successful event teams embrace agility, experimentation, and continuous learning to keep up with industry shifts. Building a revenue-driven event function requires more than flawless execution; it demands alignment with business goals, a data-driven mindset, and strategic collaboration with…
Event measurement has long been tied to attendance numbers, registration conversions, and ROI calculations. While these metrics provide a useful baseline – and might just satisfy your budget holders for now – they fail to capture the full impact of…
Registration is one of the first, and certainly one of the key, touchpoints your attendees have with your event (and maybe event brand). It’s essential that it’s seamless. Perhaps you’re a seasoned event prof that has it down to a…
Courtship is a timeless ritual—a delicate dance that’s as vital to human relationships as it is to the success of event sponsorship. Does that parallel seem far-fetched? Not so fast. The strategies and principles are strikingly similar. To sustain and…
According to Forrester’s Q1 2024 State Of B2B Events Survey, 95% of respondents said measuring event ROI is a top priority. That stat is taken to heart by the marketing teams behind the exhibitors at your booth. So, picture this:…
As an association event planner, you’re competing for attention from a busy audience. Your members have increasing daily demands, budget challenges, and overflowing inboxes. But the stakes are high — 47% of associations cite a lack of engagement as the…
Event planning in a time of elevated costs can feel like creating a three-star experience on a boxed wine budget – everyone wants a showstopper, but rising expenses across the board are making it harder to deliver. While event planners…
For event managers and group housing managers, understanding attrition in hotel contracts is essential to avoid unexpected financial penalties and keep event planning on track. Attrition refers to the minimum number of rooms that need to be booked within a…