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Courtship is a timeless ritual—a delicate dance that’s as vital to human relationships as it is to the success of event sponsorship. Does that parallel seem far-fetched? Not so fast. The strategies and principles are strikingly similar. To sustain and…
According to Forrester’s Q1 2024 State Of B2B Events Survey, 95% of respondents said measuring event ROI is a top priority. That stat is taken to heart by the marketing teams behind the exhibitors at your booth. So, picture this:…
As an association event planner, you’re competing for attention from a busy audience. Your members have increasing daily demands, budget challenges, and overflowing inboxes. But the stakes are high — 47% of associations cite a lack of engagement as the…
Event planning in a time of elevated costs can feel like creating a three-star experience on a boxed wine budget – everyone wants a showstopper, but rising expenses across the board are making it harder to deliver. While event planners…
For event managers and group housing managers, understanding attrition in hotel contracts is essential to avoid unexpected financial penalties and keep event planning on track. Attrition refers to the minimum number of rooms that need to be booked within a…
At first glance, room block management may seem straightforward: send RFPs to hotels, secure a room block, agree on terms, and check it off your to-do list. But is it really that simple? The reality is far more complex. Managing…
With the increasingly strategic role of events for companies and associations, event management has evolved far beyond the baselines of venue selection and catering. Enterprises around the world regard corporate events, like conferences, as essential components of their high-level strategic…
As an event manager, you know organizing an event requires much effort and attention to detail. You have your hands full from securing a venue, arranging food and beverages, and coordinating with speakers and vendors. However, event registration is an often overlooked aspect of event planning.
In today’s world, focusing on sustainability for events has become increasingly crucial. With a deepening awareness of their environmental impact, organizers are eagerly turning towards greener practices. Consequently, this guide aims to outline steps to make your events more sustainable,…
While you help create incredible experiences from large conferences, epic festivals, and activated meetings, the success of these meetings require a lot of process and planning. Below are our top 10 tips for helping keep the planning process in check….