Resources
Maximizing ABM Success Through Event Marketing
By now, it’s clear what an excellent account-based marketing (ABM) program looks like. It flows a bit like this: ✅…
Introducing Exhibitor Portal: Simplify Registration and Unlock New Revenue
In many cases, exhibitors and sponsors are key financial engines of events; they generate a significant portion of the revenue…
Building and Managing a High-Performance, Revenue-Focused Event Team
The most successful event teams embrace agility, experimentation, and continuous learning to keep up with industry shifts. Building a revenue-driven…
From Numbers to Narratives: Measuring Event Success Differently
Event measurement has long been tied to attendance numbers, registration conversions, and ROI calculations. While these metrics provide a useful…
Don’t Lose Attendees at the First Hurdle: 8 Registration Mistakes to Avoid
Registration is one of the first, and certainly one of the key, touchpoints your attendees have with your event (and…
From Pitch to Partnership: The Art of Courting Sponsors
Courtship is a timeless ritual—a delicate dance that’s as vital to human relationships as it is to the success of…
An Event Planner’s Guide to Choosing the Best Lead Retrieval Tool
According to Forrester’s Q1 2024 State Of B2B Events Survey, 95% of respondents said measuring event ROI is a top…
4 Strategies to Boost Member Engagement at Association Events
As an association event planner, you’re competing for attention from a busy audience. Your members have increasing daily demands, budget…
Event Planning on a Budget: 31 Creative Cost-Cutting Tips for Associations
Event planning in a time of elevated costs can feel like creating a three-star experience on a boxed wine budget…
Ebook – A First-Timer’s Guide to Attrition in Hotel Contracts
For event managers and group housing managers, understanding attrition in hotel contracts is essential to avoid unexpected financial penalties and…
The Hidden Revenue in Room Blocks: A Guide to Effective Management and Strategic Monetization
At first glance, room block management may seem straightforward: send RFPs to hotels, secure a room block, agree on terms,…
From Insights to Action: How Data Analytics Elevate Event Management
With the increasingly strategic role of events for companies and associations, event management has evolved far beyond the baselines of…
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