Beyond the Block: Uncontracted Hotel Booking Use Cases
Event housing has long been a planner’s pain point: attrition penalties, cutoff dates, audit clauses, spreadsheet chaos, and constant hotel…
After the Applause: 6 Ways Planners Drive Post-Event ROI for Exhibitors
(Part 4 of our Love Your Sponsor Series — Read Part 1; Part 2; Part 3) The booths are broken…
Winning the Show Floor: Booth Strategies for Exhibitors
(Part 3 of our Love Your Sponsor Series — Read Part 1; Part 2; Part…
Before the Booth: The Anatomy of a High-Performing Sponsorship
The Pre-Event Window Is Where ROI Is Won (or Lost) (Part 2 of our Love Your Sponsor Series — Read Part 1; Part 3; Part 4) By the time an exhibitor walks onto your show floor, their fate is somewhat sealed. In Part…
Beyond Booths and Badges: What Exhibitors Really Need from Your Event
(Part 1 of our Love Your Sponsor Series — Read Part 2; Part…
Maximizing ABM Success Through Event Marketing
By now, it’s clear what an excellent account-based marketing (ABM)…
Introducing Exhibitor Portal: Simplify Registration and Unlock New Revenue
In many cases, exhibitors and sponsors are key financial engines…
Building and Managing a High-Performance, Revenue-Focused Event Team
The most successful event teams embrace agility, experimentation, and continuous…
From Numbers to Narratives: Measuring Event Success Differently
Event measurement has long been tied to attendance numbers, registration…
Don’t Lose Attendees at the First Hurdle: 8 Registration Mistakes to Avoid
Registration is one of the first, and certainly one of…
From Pitch to Partnership: The Art of Courting Sponsors
Courtship is a timeless ritual—a delicate dance that’s as vital to human relationships as it is to the success…
An Event Planner’s Guide to Choosing the Best Lead Retrieval Tool
According to Forrester’s Q1 2024 State Of B2B Events Survey, 95% of respondents said measuring event ROI is a top priority. That stat is taken to heart by the marketing teams behind the exhibitors at your booth. So, picture this:…