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A guide to launching an event marketing strategy

New year, new strategy! Looking to promote your event? We’ve got you covered with some ideas on how to kick off your event marketing strategy for 2019.

After months of venue sourcing, securing speakers and finalizing your event agenda, the core components of your event are in place.

So, it’s time to take a breather, right? Right? Unfortunately not! Event planning is one thing, but marketing your event is a whole different ball game (yes, we’re using the classic sports analogy!). 

As we kick off the new year, there’s no better time to revisit your event marketing strategy. Here are some tips to keep in mind when kicking off your event marketing plan for 2019.

Identify your event’s goals.

You know that they say: if you don’t where you’re going, you can wind up anywhere. Therefore, it’s important to know what you want to achieve through your event. Are you hoping to attract attendees? Fundraising for a specific cause? Identifying your goals will determine the scope of your marketing strategy.

Articulate your event’s messaging and value.

This relates to the age-old question among marketers: what’s in it for me? Attendees want to know why they should be attending your event. So, be sure to highlight what attendees can expect from your event and its benefits.

Know your audience.

This sounds obvious, but everything you do in event marketing stems from knowing your audience. Determine who they are, their interests, and their goals and expectations at events. That way, you can tailor your marketing to their needs.

Develop a content marketing schedule.

Content marketing refers to creating, publishing and disseminating content that resonates with your target market. This can include blog posts, social media content, infographics, videos or any other content that provides value to your audience. It can be used to build momentum for your event. So, plan out and generate content ahead of time.

Design a stellar event website.

For any attendee, the website is their first glimpse into the event. That’s why it’s an important vehicle when turning potential attendees into actual attendees. Ensure that your website captures your brand through stunning visuals and relevant content.

Plan an email marketing schedule.

An email marketing schedule involves sending out emails to attendees and relevant audiences during the days leading up to your event. This is a great way to keep your attendees engaged throughout the process. But, be sure to spread your emails apart to avoid flooding people’s inboxes.

Create visuals from previous events.

Any event marketing campaign should include images and videos to help attendees visualize what your event will look like. Use video testimonials and photos from previous events to give your attendees a glimpse of what to expect.

Leverage social media to promote your event.

We certainly can’t forget about social media. After all, it’s a driving force to reach attendees. A blend of organic and paid forms of social media is a great way to further your reach. Incorporate your event hashtag, generate buzz across your social networks, and create shareable content including eye-catching images, infographics and videos.

Measure event success with relevant KPIs.

Any event marketer will tell you that measurement is just as important as execution. Establishing KPIs is critical to measure your marketing campaign’s success and to ensure that you’re meeting your goals.

Key takeaways:

  • Identify your goals
  • Know your audience
  • Establish KPIs to measure your success
  • Articulate your event’s messaging and value
  • Develop an on-brand event website
  • Engage attendees through email marketing
  • Take to social media
  • Create shareable content

Above all, remember that it’s your event, so make some noise of it. With Streampoint’s help, you can take your event branding to the next level. Book a demo today to learn more.