As new technologies enter the marketplace, big data is available at the touch of our fingertips. It’s considered to be the future of technology and the events industry is no exception.
As we reach the last day of Event Technology Week (it’s hard to believe how fast time flies!), let’s delve into what big data is and how it’s driving events.
First off, what do we mean by big data?
Big data refers to the large volume of information that we get on a day-to-day basis. But it’s not the amount of data that’s important. It’s what they reveal. It’s the patterns and trends that emerge.
For event planners, getting event-driven data provides them with a more holistic view of their event. Here are a few ways how big data is driving events.
You can access your data in real-time.
Event planners can collect data instantly about their attendees. For instance, how many people have checked in? Who are my attendees? What are their interests? All of this information is available at your fingertips.
Uncover trends in your data.
This bears repeating: it’s not the volume of data that’s important, but what that data reveals. What does your data say about your attendees? How engaged were they during the event? What have they gotten out of it? These are among the findings your data would reveal.
Make adjustments in real-time.
Have you ever been to, or planned a conference, where one or more of the booths were not getting as much traffic as the rest? Big data can clue you in to what aspects of your event attendees are engaged with, or not engaged with, and why.
Make business decisions for future events.
Above all, event analytics allow you to measure your ROI and glean insights on the value of your event. This enables you to make strategic decisions that will enhance the attendee experience and improve your events for the future.
This is just the tip of the iceberg! There is so much more to explore (hey, that rhymes!) on how big data can be used to shape, impact and enhance your events.
Want to know more about event data and technology? Stay up-to-date with tips, trends and insights as we reach the end of Event Technology Week!
