Beyond Booths and Badges: What Exhibitors Really Need from Your Event
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Beyond Booths and Badges: What Exhibitors Really Need from Your Event

(Part 1 of our Love Your Sponsor Series — Read Part 2; Part 3; Part 4) Exhibitors sign contracts, ship booths, and show up smiling, but behind the scenes, they’re asking: “Was this worth it?”  Their expectations go far beyond foot traffic and…

The Data Advantage: How In-Person Events Power Continuous Digital Engagement
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The Data Advantage: How In-Person Events Power Continuous Digital Engagement

In-person events are not without challenges. Budgets are tighter than ever and registration numbers are volatile. According to recent industry surveys, 58% of event planners report reduced budgets for in-person gatherings in 2024 compared to pre-pandemic years, while nearly 70%…