(Part 3 of our Love Your Sponsor Series — Read Part 1; Part 2) Even the best pre-event strategies can fall apart if the booth experience isn’t executed well. Staffing, lead capture, and account engagement aren’t things that happen automatically…
The Pre-Event Window Is Where ROI Is Won (or Lost) (Part 2 of our Love Your Sponsor Series — Read Part 1; Part 3) By the time an exhibitor walks onto your show floor, their fate is somewhat sealed. In Part 1 of…
(Part 1 of our Love Your Sponsor Series — Read Part 2; Part 3) Exhibitors sign contracts, ship booths, and show up smiling, but behind the scenes, they’re asking: “Was this worth it?” Their expectations go far beyond foot traffic and logo placement….
B2B events have long been a cornerstone of B2B marketing strategies, consistently commanding 20–25% of B2B marketing program budgets for a reason: they work. That number of course varies by industry and company size; enterprise B2B and complex-sale industries (like…
In-person events are not without challenges. Budgets are tighter than ever and registration numbers are volatile. According to recent industry surveys, 58% of event planners report reduced budgets for in-person gatherings in 2024 compared to pre-pandemic years, while nearly 70%…
By now, it’s clear what an excellent account-based marketing (ABM) program looks like. It flows a bit like this: Piece of cake right? Not quite. The process described above is disruptive. In fact, debates around sales and marketing alignment alone…
Get Ready to Supercharge Your Next Event Curious about how to make your event planning as smooth and stress-free as possible? Look no further. These new features are designed to help you save time, stay organized, and bring a little…
In many cases, exhibitors and sponsors are key financial engines of events; they generate a significant portion of the revenue that makes events possible. But with companies being increasingly careful about their budgets, providing a seamless, high-value exhibitor experience is…
The most successful event teams embrace agility, experimentation, and continuous learning to keep up with industry shifts. Building a revenue-driven event function requires more than flawless execution; it demands alignment with business goals, a data-driven mindset, and strategic collaboration with…
For years, CMOs and their teams have regarded digital behavior, such as content consumption and website visits, as proxies for interest. This intent data, deeply tied to modern go-to-market strategies like account-based marketing (ABM), has become a critical investment area….