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In many cases, exhibitors and sponsors are key financial engines of events; they generate a significant portion of the revenue that makes events possible. But with companies being increasingly careful about their budgets, providing a seamless, high-value exhibitor experience is…
The most successful event teams embrace agility, experimentation, and continuous learning to keep up with industry shifts. Building a revenue-driven event function requires more than flawless execution; it demands alignment with business goals, a data-driven mindset, and strategic collaboration with…
For years, CMOs and their teams have regarded digital behavior, such as content consumption and website visits, as proxies for interest. This intent data, deeply tied to modern go-to-market strategies like account-based marketing (ABM), has become a critical investment area….
Event measurement has long been tied to attendance numbers, registration conversions, and ROI calculations. While these metrics provide a useful baseline – and might just satisfy your budget holders for now – they fail to capture the full impact of…
If you’ve ever been tasked with writing a Request for Proposal (RFP) for an in-person event management solution, you know how challenging it can be. Crafting an RFP that attracts vendor responses that actually align with your event’s needs—requires precision,…
Registration is one of the first, and certainly one of the key, touchpoints your attendees have with your event (and maybe event brand). It’s essential that it’s seamless. Perhaps you’re a seasoned event prof that has it down to a…
The events industry is standing on a fault line. The ground has already shifted, and anyone still clinging to the old way of doing things is about to feel the aftershock. If you’re running events the same way you did…
Courtship is a timeless ritual—a delicate dance that’s as vital to human relationships as it is to the success of event sponsorship. Does that parallel seem far-fetched? Not so fast. The strategies and principles are strikingly similar. To sustain and…
In today’s environment of go-to-market efficiency, budget holders don’t loosen the purse strings without confidence that a cost is an investment. But here’s the kicker: nothing delivers results like in-person events. While virtual and hybrid events held their own a…
While some elements in the marketing technology stack have significantly evolved over the last decade – think intent, ABM, and advertising – event technology hasn’t experienced the same pace of advancement. Event technology has long been an essential but often…