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10 ways integrations can enhance your next event

Event technology is designed to simplify the event planning process for you. This is where event integrations come in. They exist to streamline processes, give you greater access to data and make your life easier as you’re balancing multiple tasks.

As Event Technology Week is in full force, here are 10 ways integrations can help you enhance your next event.

Streamlined workflows

Event integrations create a much more efficient event planning process by consolidating steps and streamlining workflows. This saves you precious time and energy, which can be devoted to ensuring that you’re planning an awesome event.

Seamless registration

A stellar check-in process sets the tone for the rest of your event. A robust integration with your event management software can simplify the registration process for attendees.

Instant data retrieval

Event data is instrumental in drawing insights about your event. An integrated event platform allows you to retrieve data instantly about your attendees.

Actionable insights

It’s one thing to collect data, but a completely different endeavor is harnessing all that data to reach actionable insights. And this is made possible with an integrated platform.

Automated event communications

Communication is critical for any event to keep your attendees, exhibitors and sponsors engaged. Integrating with email marketing platforms, such as MailChimp or Campaign Monitor, simplifies the process for you.

On-site beacons

Many event planners are relying on well-placed beacons at their event to track attendee data and increase engagement. An open API integration allows event planners to use beacon technology to take their event to the next level.

Pairing registration with hotel reservations

When registration and hotel reservations are integrated, it means one less step for attendees to to worry about. Integrating registration with hotel reservations also allows you to track your attendee data from one space.

Attendee engagement

Engagement is everything at events. Integrating your event software with an marketing automation platform such as InGo allows you to amplify your engagement, as attendees can share on social media during the registration process.

Lead management

When you’re planning an event, it’s important to have a lead generation strategy in place. One way to do this is to integrate your event software with customer relationship management (CRM) software, which automates the process for you.

User experience

From registration to social media engagement, integrations make the event experience seamless and more enjoyable for attendees.

Above all, integrations allow event organizers to streamline their workflow, gain actionable data and insights, and optimize event ROI. 

Want to know more about event integrations and technology? Stay up-to-date on tools, trends and insights this week for Event Technology Week!