Toronto, Canada – Streampoint, the leader in event marketing technology, is excited to announce marketing technology veteran Allison J. Snow has joined the company as Chief Marketing Officer (CMO). Snow is an accomplished B2B expert, having served in leadership, sales enablement, and revenue marketing roles as a practitioner, analyst, and strategist. Snow brings deep and relevant marketing leadership experience having spent 20 years building expertise across functions, operating as a VP-level practitioner in sales enablement, product marketing, revenue marketing, content marketing, and customer marketing, as well as consultant, advisor, and industry analyst at Forrester Research.
“The addition of Allison to our executive leadership team is a game-changer, her strategic business and marketing acumen will elevate Streampoint to ever-new heights of excellence across event management solutions,” noted Chad Blaise, CEO of Streampoint Inc. “Having worked with Allison previously, I know first hand that her deep experience across revenue, product, content and customer marketing, coupled with strong sales enablement, will drive Streampoint’s go-to-market success.”
Data, Delivered
“As a marketer, I know MarTech often falls short of the features and benefits it extols,” explains Snow. “I’m excited to join Streampoint as it continues to provide unparalleled event management technology that supports the real needs of meeting planners and event strategists.”
Given Snow’s focus on data-driven decision making, she is excited by Streampoint’s breadth of data for marketers, stating, “I was drawn to Streampoint because the bespoke event management approach allows marketers to capture data that has often eluded them with other event software solutions.” Snow continued, “Events are often the most expensive and exposed campaigns a Marketing team will run. Streampoint unlocks data allowing teams to harness this information to deliver ROI and ensure maximum impact.”
Untapped Advantage in MarTech
“In today’s digital landscape, event technology is not just a tool for logistics — it is an often under-tapped, data-packed powerhouse of marketing technology.” Snow explains, “Every touchpoint within an event is an opportunity to engage, gather insights, and build relationships. By integrating event tech into broader marketing strategies, we can drive deeper connections with our audience, measure impact in real time, and turn every event into a dynamic marketing engine.”
About Streampoint:
Streampoint stands as a trailblazer in the event industry, offering cutting-edge event marketing technology solutions meticulously crafted to empower event professionals worldwide. Fueled by an unwavering commitment to innovation and customer satisfaction, Streampoint delivers comprehensive event management software that seamlessly orchestrates every facet of event planning, from registration and ticketing to onsite management and post-event analytics. Our robust suite of solutions equips event organizers and marketers with scalable and customizable platforms. As an integral part of the Streampoint family, Resiada enhances the event experience with its premier SaaS housing platform, simplifying accommodation management while delivering a delightful user experience for event managers, housing management companies, corporate entities, conventions, and visitor bureaus alike. Bolstered by a team of seasoned industry experts and an unwavering dedication to driving innovation, Streampoint is at the forefront of shaping the future of events. Our mission is to empower professionals to elevate their events and leave a lasting impression on attendees and stakeholders alike, setting new standards of excellence in the industry.
For media inquiries, please contact:
Allison Snow
allison.snow@streampoint.com
