As renowned management consultant Peter Drucker says, “If you can’t measure it, you can’t improve it.” Any event planner and marketer knows the importance of measuring the success of their events. After all, measurement provides insights and feedback that allows…
Sustainable events are more than a trend; they are a commitment to environmental stewardship within the event planning industry. This guide presents five critical strategies to ensure your events not only captivate attendees but also contribute positively to the environment,…
It should be no surprise to hear that, at Streampoint, we live and breathe events. There’s something special about bringing people together face-to-face to connect, share and innovate. It’s where magic comes to life. That’s why we’re proud to commemorate…
As new technologies enter the marketplace, big data is available at the touch of our fingertips. It’s considered to be the future of technology and the events industry is no exception. As we reach the last day of Event Technology…
As new technologies allow us to access data instantly, event planners are gaining more data than ever before. So, how do we make sense of all this data? How do we use it to inform actionable insights and make strategic…
When cooking up an awesome event, room block management is a key ingredient. It’s a way to offer accommodations to your event’s attendees and delegates. Room block management is a critical but often overlooked part of the event planning process….
To plan a successful event, you probably rely on email for outreach. After all, about 74% of marketers say that email is their most commonly used tool for event promotion. It makes sense. We check our emails every day: in…
As you know, your website is an attendee’s first glimpse into your event. That’s why it’s an important vehicle in your event marketing toolkit to turn potential attendees into actual attendees. As we continue to explore event marketing trends and tools for Event…
After months of venue sourcing, securing speakers and finalizing your agenda, all the main ingredients of your event are in place. It’s time to take a breather, right? Unfortunately not. While event planning is one thing, marketing your event is…
Event technology is designed to simplify the event planning process for you. This is where event integrations come in. They exist to streamline processes, give you greater access to data and make your life easier as you’re balancing multiple tasks….