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How to build a stellar event website

As you know, your website is an attendee’s first glimpse into your event. That’s why it’s an important vehicle in your event marketing toolkit to turn potential attendees into actual attendees.

As we continue to explore event marketing trends and tools for Event Technology Week, here are some tips for developing a stellar website for your event.

Know your audience.

Identifying your audience is the first step. And more importantly, put yourself in their shoes. What kind of content would you want to see on your website? How would you want it presented to you? These are the questions you need to ask yourself.


Keep it simple.

Balance is key here. You want to capture what your event is all about without overwhelming your audience. Make sure all the details are front and center on your website. And don’t be afraid to create dedicated landing pages for your event’s agenda, speakers, sponsors and any other relevant information.


Use engaging images.

You know what they say: A picture tells a thousand words! A combination of visuals and relevant content will certainly engage your audience. And embedding photos and videos from previous events on your site will allow attendees to visualize what your event will look like.


Incorporate social media sharing buttons.

You never know when someone will share your content. So, it’s important to give them the opportunity to tweet it, or share it on Facebook or LinkedIn.


Make it responsive.

According to Pew Research, 63% of adults use their cell phones to go online. This data underscores the importance of having a responsive event website that can adapt to screens of every shape and size. Google recently updated its algorithm to penalize websites that aren’t responsive. Bottom line: you need a responsive website.


Include prominent call to action buttons.

Make your CTA buttons big and bold. And it’s best to spread them apart on each of your landing pages. After all, you want your visitors to register for your event.


Optimize your content for SEO.

You’ve put a lot of work into your website, so now is the time to let your content shine. Ensure your website is fully optimized to be picked up by Google.


Don’t forget: you have resources.

It can be a daunting task to bring your event to life on the screen, but you have support. There are plenty of website building tools available, including:

And keep in mind that many event software providers, such as Streampoint, offer web design solutions to help you bring your event to life. 

Above all, make sure that your website captures the essence of your event, gives attendees a glimpse of what to expect and, mostly importantly, drives them to register. Your event needs some much-deserved TLC!

Want to know more about event marketing and technology? Stay up-to-date with tips, trends and insights this week for Event Technology Week!