As renowned management consultant Peter Drucker says, “If you can’t measure it, you can’t improve it.” Any event planner and marketer knows the importance of measuring the success of their events. After all, measurement provides insights and feedback that allows…
As new technologies allow us to access data instantly, event planners are gaining more data than ever before. So, how do we make sense of all this data? How do we use it to inform actionable insights and make strategic…
When cooking up an awesome event, room block management is a key ingredient. It’s a way to offer accommodations to your event’s attendees and delegates. Room block management is a critical but often overlooked part of the event planning process….
To plan a successful event, you probably rely on email for outreach. After all, about 74% of marketers say that email is their most commonly used tool for event promotion. It makes sense. We check our emails every day: in…
As you know, your website is an attendee’s first glimpse into your event. That’s why it’s an important vehicle in your event marketing toolkit to turn potential attendees into actual attendees. As we continue to explore event marketing trends and tools for Event…
After months of venue sourcing, securing speakers and finalizing your agenda, all the main ingredients of your event are in place. It’s time to take a breather, right? Unfortunately not. While event planning is one thing, marketing your event is…
Event technology is designed to simplify the event planning process for you. This is where event integrations come in. They exist to streamline processes, give you greater access to data and make your life easier as you’re balancing multiple tasks….
Imagine you’re planning an awesome event. You likely already are. You’ve just received an email that someone registered for your event. But wait. You open MailChimp to discover that the new attendee is already in your mailing list. Whoa! How…
Event industry professionals are inundated with new technologies and platforms to meet their needs. So, how do you navigate the increasingly complex world of event technology? Where do you start? As Event Technology Week is underway, we’ve got some tips…
You’re planning an event. You’re inundated with tasks, from sourcing a venue to finalizing your event agenda. You may be wondering how you can balance it all. This is where event management technology comes in. As Event Technology Week kicks off,…